Feb 23, 2021 | Uncategorized
How important are keywords to your paid advertising campaigns? Extremely important! Keywords are the core of your paid advertising campaigns and an integral part of the customer acquisition process when it comes to your ROI from paid advertising. Getting this part of...
Feb 3, 2021 | Uncategorized
Changes to Google’s Smart Bidding algorithm means it will now be focused more on reporting insights and predictive features. Google announced the changes following a recent blog post in which advertisers were encouraged to use Smart Bidding with Broad Match. Smart...
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