Our Blog
How to Find the Right Keywords for Your Paid Advertising
How important are keywords to your paid advertising campaigns? Extremely important! Keywords are the core of your paid advertising campaigns and an integral part of the customer acquisition process when it comes to your ROI from paid advertising. Getting this part of...
Google Ads’ Smart Bidding Enhances Predictions & Insights
Changes to Google’s Smart Bidding algorithm means it will now be focused more on reporting insights and predictive features. Google announced the changes following a recent blog post in which advertisers were encouraged to use Smart Bidding with Broad Match. Smart...
Google Maps local listings are now showing web search results
Google Maps is now showing web search results when searching for a local business, on both mobile and desktop. Historically, the sections which show in the left side column alongside the map included: ‘Popular times’, ‘Review Summary’, ‘Reviews’ and ‘People also...
Are you ready for the transition to Google Analytics 4?
What is Google Analytics 4? GA4 (formerly App + Web) is an updated beta version of Google Analytics tracking. The main differences between GA4 and the traditional Universal Analytics is that user activity is being tracked as events, to shift the focus to engagement,...
Mobile shopping leads eCommerce sales this Christmas
While only a few years ago many customer journeys would start out on mobile but subsequently result in a desktop sale later down the line, that journey is very different today as we see a monumental shift in consumer tendencies when it comes to mobile sales. Mobile...
Watch Out For Google Ads Auto Applied Recommendations
We’ve known this change has been coming since January 2019, but now Google Ads auto applied recommendations are starting to make their way into our accounts and these changes do not show in your account’s change history. We were notified by Google at the beginning of...
Changes to Google Ads in 2020 that aren’t to do with the pandemic
We look at the changes to Google Paid Ads over 2020 with the statistics that you should know about when considering your e-commerce paid search strategy 2020 has been a year of stark changes. COVID-19 has dominated our lives for months now, and – as well as creating a...
Are Apple getting ready to take on google in an attempt to Be Crowned The King Of Search?
Indicators suggest that Apple are planning to create their own search engine to rival Google. We delve into what plans they’ve made so far. In the world of search engines, Google is pretty much untouchable. While Bing and Yahoo Search market themselves as viable...
Why building more negative keyword lists within your Google Ads campaigns should be your main priority
As we all know Google’s automated features are starting to take over Google Ads to help further develop its machine learning. However, this is at determent to the advertiser so we have listed ways to review your account to avoid falling victim to these changes....
Reach Us
Let’s start something new & take your marketing strategy to the next level.
Station View, 16a Station Road, Whitley Bay, Tyne and Wear, NE26 2RD
0191 486 2737
Leave A Message
FIND US
Station View,
16a Station Road
Whitley Bay
Tyne & Wear
NE26 2RD
FOLLOW US
PARTNERSHIPS
RECENT POSTS
How to Find the Right Keywords for Your Paid Advertising
How important are keywords to your paid advertising campaigns? Extremely important! Keywords are the core of your paid advertising campaigns and an integral part of the customer acquisition process when it comes to your ROI from paid advertising. Getting this part of...
Google Ads’ Smart Bidding Enhances Predictions & Insights
Changes to Google’s Smart Bidding algorithm means it will now be focused more on reporting insights and predictive features. Google announced the changes following a recent blog post in which advertisers were encouraged to use Smart Bidding with Broad Match. Smart...
Google Maps local listings are now showing web search results
Google Maps is now showing web search results when searching for a local business, on both mobile and desktop. Historically, the sections which show in the left side column alongside the map included: ‘Popular times’, ‘Review Summary’, ‘Reviews’ and ‘People also...