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Checklist Before You Start Your Paid Search Campaign

Checklist Before You Start Your Paid Search Campaign

The top PPC search engines are Google, Yahoo and Bing in that order with Google Ads being one of the largest advertisers online. If you’re a new business that is looking to break your way into the PPC marketing world but have no idea where to start. Then look no...

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Are you ready for the transition to Google Analytics 4?

What is Google Analytics 4? GA4 (formerly App + Web) is an updated beta version of Google Analytics tracking. The main differences between GA4 and the traditional Universal Analytics is that user activity is being tracked as events, to shift the focus to engagement,...

Mobile shopping leads eCommerce sales this Christmas

While only a few years ago many customer journeys would start out on mobile but subsequently result in a desktop sale later down the line, that journey is very different today as we see a monumental shift in consumer tendencies when it comes to mobile sales. Mobile...

Watch Out For Google Ads Auto Applied Recommendations

We’ve known this change has been coming since January 2019, but now Google Ads auto applied recommendations are starting to make their way into our accounts and these changes do not show in your account’s change history. We were notified by Google at the beginning of...