Feb 23, 2021 | Uncategorized
How important are keywords to your paid advertising campaigns? Extremely important! Keywords are the core of your paid advertising campaigns and an integral part of the customer acquisition process when it comes to your ROI from paid advertising. Getting this part of...
Feb 3, 2021 | Uncategorized
Changes to Google’s Smart Bidding algorithm means it will now be focused more on reporting insights and predictive features. Google announced the changes following a recent blog post in which advertisers were encouraged to use Smart Bidding with Broad Match. Smart...
Jan 19, 2021 | Uncategorized
Google Maps is now showing web search results when searching for a local business, on both mobile and desktop. Historically, the sections which show in the left side column alongside the map included: ‘Popular times’, ‘Review Summary’, ‘Reviews’ and ‘People also...
Jan 12, 2021 | Uncategorized
What is Google Analytics 4? GA4 (formerly App + Web) is an updated beta version of Google Analytics tracking. The main differences between GA4 and the traditional Universal Analytics is that user activity is being tracked as events, to shift the focus to engagement,...
Dec 21, 2020 | Uncategorized
While only a few years ago many customer journeys would start out on mobile but subsequently result in a desktop sale later down the line, that journey is very different today as we see a monumental shift in consumer tendencies when it comes to mobile sales. Mobile...
Nov 30, 2020 | Uncategorized
We’ve known this change has been coming since January 2019, but now Google Ads auto applied recommendations are starting to make their way into our accounts and these changes do not show in your account’s change history. We were notified by Google at the beginning of...
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