Nov 16, 2020 | Uncategorized
We look at the changes to Google Paid Ads over 2020 with the statistics that you should know about when considering your e-commerce paid search strategy 2020 has been a year of stark changes. COVID-19 has dominated our lives for months now, and – as well as creating a...
Nov 6, 2020 | Uncategorized
Indicators suggest that Apple are planning to create their own search engine to rival Google. We delve into what plans they’ve made so far. In the world of search engines, Google is pretty much untouchable. While Bing and Yahoo Search market themselves as viable...
Oct 27, 2020 | Uncategorized
As we all know Google’s automated features are starting to take over Google Ads to help further develop its machine learning. However, this is at determent to the advertiser so we have listed ways to review your account to avoid falling victim to these changes....
Oct 20, 2020 | Uncategorized
Later this year Google will be indexing passages of pages for English language webpages and this will be seen as a ranking change. Following the changes announced by Google on Thursday they have also announced a breakthrough in passage-based indexing. They mentioned...
Oct 14, 2020 | Uncategorized
We get further indication that Google sees machine learning as the future of paid advertising. More automation features were introduced by Google at Advertising Week. This only solidifies the argument that Google is slowly diminishing the importance of manual bidding...
Oct 12, 2020 | Uncategorized
Google Smart Bidding strategies have been around for a while now and we know you may have already dabbled with a few of the strategies available. So we’ve written some tips to help you get the most from said strategies on your PPC account. Step 1. Keywords It’s...
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