Ewan Bramley

Case Study

Ewan Bramley Dental Care enquires from their website increase 75% since they started working with us at Headland Marketing.

Services Provided:

  • SEO
  • Google Ads
  • Facebook Remarketing
  • Teaser Campaigns

 

How we did it

Understanding the problem

To understand the problem we looked at the current patient profile. 95% of all of the practise patients visit from within a 15 mile radius. However the website traffic did not match this profile.

  • 75% of this traffic to the website was from outside the North East.
  • The website bounce rate was over 80%
  • A high proportion of enquiries came form patients outside of their catchment area.

 Solving the problem

  • We built an SEO and Google Ads strategy that would target local traffic.
  • We optimised the website content to increase conversion rates through the key pages. Focusing on local based search terms and qualifying the traffic that lands on the site.
  • Designed ads that would qualify the traffic before it clicked on our Google Ads.
  • Built local search pages that would pull in high quality low volume search. 

 

Results

We increased local organic traffic to the site by 40%.

We increased the volume of leads from this traffic by 68%.

Increased key converting search terms on page 1 from 10 to 72.

We increased the average volume of leads from 27 per month to 136 per month.

Increased the quality of the leads by qualifying the traffic in the ads.

Increased website traffic 25%.

Increased target area traffic from 35% to 64%.

Increased the number of leads from the website 75%.

From the start they have been honest and straight forward, and extremely knowledgeable in the field. We have worked with many marketing agencies and appreciate someone who is honest about our potential aims, and outcomes of a marketing campaign. Also someone who isn’t afraid to tell you when something isn’t going to work.

Ewan Bramley

Owner & Dentist, Ewan Bramley Dental Care Ltd.

Our Work

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Station View, 16a Station Road, Whitley Bay, Tyne and Wear, NE26 2RD

0191 486 2737

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16a Station Road

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Tyne & Wear

NE26 2RD

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