Case Study

A haulage logistic company that needed to maximise its tight budget to help it grow, and unleash its potential.


Services Provided:

  • Digital Strategy
  • Onsite optimisation
  • PPC management and Optimisation
  • Brand development for future project

How We did it

Client requirements

  • The launch of a new website had brought an increase need to drive new business to the site that would increase profitability.
  • The in-house team needed support to overhaul an online strategy that was not working The end goal to find new venture capital to drive long term business goals


  • Creation of a digital marketing strategy that maximised their current marketing mediums, Google Ads, and Bing to target new customers.
  • Onsite optimisation of the core landing pages, making the pages as sticky as possible, so the traffic we drove to them understood the product and felt compelled to get in touch.
  • A reporting structure that allowed the clients team to better understand the strategy and increase their knowledge base. Using Google analytics and Data Studio to manage the reporting for the client.
  • Monthly catch up calls to help drive better understanding of the traffic coming through and the results of our work.


  • Reduction in the cost per acquisition of a new enquiry by 75%
  • Increased visibility of the enquiry lifecycle which allowed the client to scale their budget
  • Increase their client portfolio bringing into their business the likes of Eddie Stobbart through our campaign

We have had a very good working relationship with Headland Marketing, helping us achieve our goals through our online marketing strategy.

Tracy Welford

Marketing Manager, Mandata

Our Work

view our case studies and see our work put into practice.

ewan bramley logo for paid search marketing case study
winn solicitors logo for paid search case study
mandata case study

Reach Us

Let’s start something new & take your marketing strategy to the next level.

Station View, 16a Station Road, Whitley Bay, Tyne and Wear, NE26 2RD

0191 486 2737

Leave A Message


Station View,

16a Station Road

Whitley Bay

Tyne & Wear

NE26 2RD




How to Find the Right Keywords for Your Paid Advertising

How important are keywords to your paid advertising campaigns? Extremely important! Keywords are the core of your paid advertising campaigns and an integral part of the customer acquisition process when it comes to your ROI from paid advertising. Getting this part of...

Google Maps local listings are now showing web search results

Google Maps is now showing web search results when searching for a local business, on both mobile and desktop. Historically, the sections which show in the left side column alongside the map included: ‘Popular times’, ‘Review Summary’, ‘Reviews’ and ‘People also...