Much to the frustration of business owners and directors, the rules of the online marketing game are in a constant state of flux.
Largely through Google and its continual push to give its users better and more relevant content, climbing search rankings can be hugely challenging.
Unlike long gone days when digital marketing was a dark art, there are now no quick fixes in driving traffic to your site. There are experts, such as the team at Mernin Headland, however, that can enable you to fulfil your potential online.
So how do we stay ahead in this ever-changing field? Experience, analytical expertise and our methodical approach certainly help.
But crucially, we also have a clear understanding of the inner workings of search engines.
As a Google Partner agency, we have access to a wealth of training and industry research to ensure we have up-to-the-minute knowledge on the science of search.
We are regularly tested on our knowledge by Google to maintain our Google Partner status. The end result is that we are able to give our clients the best possible chance to succeed and grow online.
With similar programmes emerging out of other search engines, we will continue to monitor similar programmes beyond Google and take part in anything we feel with genuinely benefit our clients.