Pay Per Click Marketing

How it works

We create successful PPC Campaigns for businesses by identifying customer search habits and user journeys. Our in-depth analysis and scientific approach deliver proven results. We develop PPC campaigns from the ground up making sure each client’s account is bespoke and matches the fundamentals of their business.

What we do

Clients come to us for many reasons:

You want to be able to increase your ROI from your pay per click or paid search marketing but are unsure on how best to approach taking on the task? We are experts in providing the best quality Paid Advertising Campaigns, with over 20+ years experience in the market place. We derive our experience working in large SMEs and are focused on pushing ROI with every client.

Many clients come to us in search of transparency in their advertising; we make it our goal to make PPC as simple as possible for our customers whilst still optimising financial returns. AdWords has become too expensive for companies to manage alone and each company requires a personalised service to be able to benefit from paid advertising within its market sector.

Every customers needs are different, and this is key to our approach. We understand this as we have been marketing managers and business owners before. We use this knowledge to help our customers to understand and maximise their budgets potential. We have a tried and tested clinical methodology that helps us to drive ROI for every one of our customers.

What makes us different?

We fully understand that as a business you want to make the most out of your advertising and reap the most out of your paid search marketing. When taking on your campaign we treat your money as if it were our own making sure that we create premium paid search adverts. We will only charge you for management of campaigns and in good faith we always offer free campaign investigation and cost analysis, with this we hope to give you confidence that you can rely on our skills to offer an unparalleled service to promote your business.

You will pay for your advertising space directly with Google, Bing and any other Advertisers we see fit to promote your business. We are transparent in all our dealings and it is imperative to us that you fully understand what your advertising spend will be going toward. With 10+ years PPC experience we recognise how paid advertising has changed and moulded with the altering market and we bring this knowledge along with every company we work alongside.

How DO We Do THis?

We will work with you throughout your entire campaign not just on your Cost Per Acquisition (CPA) for AdWords. This will help us to build a picture of targets whether this is the full lead circle or simply the sale funnel. We will work closely with you to build actionable KPIs for each campaign you wish to advertise, employing our tactics alongside your current business data to help inform on these decisions.

We will also optimise or rebuild existing campaigns that aren’t reaching their potential using the business data collated to drive our newly resourced KPIs, or we will start from scratch so that we are able to adhere to our KPIs and keep you informed along every step of the way. We are friendly and approachable with any queries or concerns you may have with your current campaigns so don’t hesitate to get in touch so we can put your mind at ease.

If you already have business data available we look for the following criteria:

  • Location of your users.
  • Time of all conversions.
  • Location of your businesses.
  • What audience you already target.

We promise to always offer a premium service and that can be supported first hand with our work with clients such as Kynren. Our task was to increase the volume of ticket sales for its first season. With 3 months to go before their first show they were only using PR, TV and Organic resources to drive traffic to their site but they still required more sales.

Given only a small budget to work with we used their current data to target an audience who resided within the local area and had already visited the website to make sure we drove only cost effective conversions to the site. The end result speaks for itself, as 3 of the created PPC campaigns became the second highest grossing sales channel before the launch of the event.

We want to help you! Please don’t hesitate to get in touch we want to improve your campaigns and in turn improve your ROI. Book a call with us today and we can take a look at aiding your current paid search marketing campaigns.

Client Testimonials

From the start they have been honest and straight forward, and extremely knowledgeable in the field. We have worked with many marketing agencies and appreciate someone who is honest about our potential aims, and outcomes of a marketing campaign. Also someone who isn’t afraid to tell you when something isn’t going to work.

Ewan

Dental Practitioner and Owner, Ewan Bramley Dental Care

I wanted to say thank you so much for providing all your insights into our AdWords campaign it’s really helped us to move our project along. I’ve had been going through the PPC data to try and drive the best ROI for the business, however with over 126 different services and multiple products below these services this had me round the bend.  Kris from Headland Marketing came into the business to consult on our paid search strategy, and we were able to analyse all the data and the lead generation process. Then build a road map for our PPC strategy going forward that would drive better ROI for the business.

Hodda

Marketing Manager, The Law Superstore

We Understand Your Challenges As a business

We feel we understand your business better than other agencies, as we have both worked on all 4 sides of the business square. Beginning our journey in a family jewellery business from the ages of 5 (it sounds young but this was the best way to see dad). Eventually Kris came back to the business after university and work with the family to take the business online and eventually sell it.

Then we both moved on to different things Kyle to work for large digital companies such as Rocket 9 managing teams to provide SEO advice to improve these companies Google positioning’s. Kris to work for SME’s like Workwear Express building digital teams that could manage large-scale digital budgets. During our time we also plied our trades within digital agencies before going on to own our own agency.

With these facts we like to assure you again that we will treat your money as if it were our own, as we fully understand what it is like to put your own capital into your business ventures. We will integrate ourselves within your team trying to improve and pass on our expertise to build and better your team’s digital knowledge. It is our firm belief that sharing our experience will help drive a better collaboration between our companies and achieve our targeted KPIs.

 

Our Work

view our case studies and see our work put into practice.

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