Winn Solicitors

Case Study

See how Winn Solicitors increased their website leads by 75%.

Services Provided:

  • SEO
  • Google Ads
  • Facebook Remarketing
  • Staff Training

 

How we did it

Understanding the problem

To understand the problem we looked digital marketing carried out. Winns are an established name in a niche area of the market place. However their digital marketing was targeting all areas of the no win no fee claims market.

  • 75% of this traffic to the website from the North East although the company is national.
  • The marketing targeted outside the North East was targeting products they did not work with.
  • There was a high cost per click form search phrases that provided no conversions.

 Solving the problem

  • We optimised the website content to increase conversion rates through the key pages. Focusing on local based search terms and qualifying the traffic that lands on the site.

Results

We increased increased organic traffic by 42%.

Increased the lead volume from organic traffic.

Helped to expand the reach of the company outside the North East.

We reduced the overall cost per click by 39%.

Reduced the cost per enquiry by 47%.

Increased the quality of the leads by qualifying the traffic in the ads.

Increased annual website traffic by 302%.

Increased the volume of leads by 343%

Reduced the time taken by company in dealing with non applicable case types.

“I have worked with Headland Marketing now for a number of years. They provide a
valuable service to help our marketing team achieve our goals. They also train our in house marketing team to improve our digital marketing capabilities. ”

Amy Thompson

Marketing Manager, Winn Solicitors

Our Work

view our case studies and see our work put into practice.

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Reach Us

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Station View, 16a Station Road, Whitley Bay, Tyne and Wear, NE26 2RD

0191 486 2737

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16a Station Road

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Tyne & Wear

NE26 2RD

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